Launching a Shopify Store is a relatively user-friendly experience that makes it easy to get your business up and running in less than an hour. With such a low bar for entry and free apps and add-ons to choose from, it’s tempting to think the mere act of opening a Shopify store makes it a success. In reality, there’s plenty to do to keep your ecommerce empire growing.
Before you hit publish, here are the three biggest mistakes to avoid after launching a Shopify store.
1. Launching & Leaving
Your Shopify store is finally up and running with a stunning design, fully stocked store, and all the apps and functionality attached. Despite all the hard work involved, this is also the time many people launch and leave. It’s tempting to think customers will find their way to you and have a phenomenal customer experience, but that’s not the reality of e-commerce.
After launching a Shopify store, it’s time to focus on all the behind-the-scenes work that keeps your online presence on the top of customers’ minds from marketing to word-of-mouth referrals and A/B testing. It’s also important to walk through the customer journey from the first click to the point their package arrives or service is complete.
SEO is also a crucial part of running a Shopify store. However, it takes more than a one-time, set-it and forget-it mentality with a handful of keywords. Depending on your Shopify site and business model, you may need to focus on the following:
- eCommerce SEO
- Local SEO
- On-Page SEO
- Content SEO and strategy
- Technical SEO
- Off-Page SEO
- Mobile SEO
There are ways you can employ best practices to keep SEO an integral part of running and marketing your business. SEO is a long game that requires diligence and hard work, but it’s possible to take even a seasonal product with little traffic to number one in Google.
2. Forgetting About the Customer
The results of a successful customer service experience can make a significant impact on launching a Shopify store. According to Gartner’s research, customer service drives over two-thirds of customer loyalty, outperforming brand and price combined. The good news is many aspects of Shopify are automated, including some elements of customer service. You can set up FAQ pages and customer tools to give them the information they’re looking for.
Apps can deliver on convenience and keep your site streamlined, but a customer experience that separates yourself from your competitors takes additional work. Here’s a rundown of what visitors expect from the visitor journey:
- Live chat for real-time answers
- Following-up on customer reviews, both negative and positive
- Customizing the shipping experience with thank you cards
- Following-up with past customers a few weeks or months later
- Email marketing with sales reminders, coupons, and news
3. Ignoring Analytics
Have you ever stopped to investigate what visitors are doing once they get to your site? Between Shopify, Google, and Facebook Analytics, there are scores of valuable information you can gather about where your traffic is coming from and how customers are interacting with your site.
Other Analytic tools can also be used to enhance your Shopify site, including A/B testing, customer recording (Lucky Orange), or website heatmaps (Hot Jar), where you can make adjustments based on the data.
Launching a Shopify store takes more than hitting “Publish” and requires a winning strategy to keep customers coming back for more. Ready to launch your own Shopify store? Get in touch with the team at Digital Nomad Designs about your product and SEO goals. Book a free call here for questions or to discuss this SEO case study.