Getting more visibility online doesn't have to be complicated and can start with focusing on NAP consistency. NAP simply stands for Name, Address, and Phone Number. Many online business owners overlook how much power consistency really has. But if you change your...
In late 2024, I gave birth to my first baby, a son. At the time, my husband and I were living in Orange County, California, just minutes from Dana Point's Salt Creek Beach - you can find out a little more about me here. We loved it there. But we knew we wanted to grow...
When your entire local SEO strategy is a Google Business Profile, you’re leaving a lot of visibility on the table. Service businesses across Raleigh, Durham, Chapel Hill, Cary, and the rest of the Triangle need more than one listing to get found online. Customers...
When customers are looking for help, they still Google it, but also lean on AI search for local businesses to get the answers they’re looking for. ChatGPT Search pulls from general location information to fine-tune the local results, Perplexity builds answers from...
Are you striving to sell more and build your online presence? The success of your ecommerce store is more than profit but an overall high-performing business that continuously attracts your ideal customer. The more ways you measure your Shopify performance, the more...
Black Friday and Cyber Monday are nearly upon us, with staggering revenue potential. According to Adobe Analytics, Black Friday raked in $8.9 billion in 2021, and Cyber Monday hit $10.7 billion. But with a sea of competitors vying for consumer attention, how do you...
Whether you're new to selling online or are a seasoned pro, you already know some of Shopify's pros and cons, starting with the design. Do you really need a Shopify web designer with so many themes to choose from? Here's what to know before you make your next hire and...
Supply chain issues are improving, but they are still a drain on ecommerce businesses, large and small. Unfortunately, customers aren't always willing to wait around for products to get back in stock. According to Shopify's Future of Commerce report, "32% percent of...
Research shows that an estimated 5.6 million business applications will be processed in 2022, representing a 28% increase over the record high influx in 2020. Although the pandemic redefined everything about how we live, work, and play, it also showed millions of...
Running and growing an online business or ecommerce store keeps entrepreneurs busy with SEO, market research, customer requests, A/B testing, and more. You can't automate everything in your business, but there are ways to simplify them with digital tools that impact...
Online entrepreneurs know the unlimited potential in doing business, and the challenge of standing-out from the competition. If you want to build, grow, and scale your business, understand the online business statistics and how to apply them to benefit you. Online...
Ecommerce entrepreneurs are no stranger to doing it all. From marketing to customer service and website development, they're accustomed to having their hands in everything to keep their business running. Although there's an upside to building your own success, the...