Generating regular content and blog post ideas is usually challenging for online business owners. It’s easy to let content fall to the wayside with so much to keep track of, from orders to customer service. Research shows that 65% of businesses find it challenging to produce engaging content, and 60% say they can’t create content consistently.
The good news is figuring out how to produce content and developing blog post ideas is an easy fix. Here’s how to get started with a winning strategy that draws more traffic and keeps your audience happy.
Do Some Keyword Research
Keyword research is one of the most powerful strategies you can take when generating blog post ideas. A tool like Ubersuggest, Keysearch, or SEM Rush can generate keyword ideas for your site and offer insights to how difficult it is to rank for them. You don’t want a challenging keyword to rank for, or you’re unlikely to see any traction. Shoot for something with low to moderate traffic and competition to start.
Once you identify a handful of keywords, create blog post ideas or a lead magnet around them. Make sure to include the keyword in your blog post title and peppered throughout your content to improve your overall SEO.
Check Your Analytics
One of the best ways to generate more blog post ideas is to figure out what people already like about your site. If you’re running an ecommerce store, check your Google Analytics to see which products your audience looks at the most. Or you might discover that your traffic is all directed towards your gift guides or DIY video tutorials.
Whatever your audience already likes, give them more of it. Make sure to go back through previous content and blog posts and cross-link to similar topics. It takes minimal effort and helps keep your audience transfixed on your site and ready to consume more.
Poll Your Audience
If you don’t have much traffic to analyze, you can still brainstorm blog post ideas by asking your audience directly. Send out a survey, call them on the phone if appropriate, or direct message them and ask. What do they look for on your site or your competitor’s site?s Ask what type of content is valuable and helpful to them and how you can deliver what you want. A discount code or chance to win a free product can also entice more engagement and drive a response.
Monitor Your Social Media Presence
Your social media presence is also a goldmine for blog post ideas. See what your audience is talking about when you post content. Are they engaging only with particular topics? Do they delight in your Tik Tok videos? Social media is also a place to ask your audience directly and pay attention to what they’re already talking about. Jot down notes about common themes that come up and figure out how to package them into blog post ideas or an entire series of content.
Study Your Emails
Your email list with your customers will also provide clues to what your audience is interested in hearing about. Look through your correspondence to see which emails people respond to or the questions they’re asking. You can also check the open rates of your email marketing campaigns to see which subject headings got the most traction. Once you have more insights into what your customers and audience are engaging with, you can structure your blog post ideas around it for a winning strategy.
Read the Product, Yelp, or Google Reviews
Product reviews on your site or Amazon provide valuable information about what your customers want and are looking for. Pay attention to their grievances and what they wish was different about the product or service. It’s a chance for you to improve your offerings and create blog post ideas around those topics.
If the Yelp reviews of your consulting business focus on a critical area that people wish was a little different, create content around it. You can also see what people are saying about your competitors and take a similar approach. For example, reading reviews that a consulting service needed more focus on building systems and processes is an excellent place to start. Your next blog topic idea could be, “How to Build Better Systems and Processes in Your Business.”
Spy On Your Competition
Spying on your competition to get inspired can be done ethically. The point isn’t to steal their ideas or content. It’s to look at what they’re doing well and what they aren’t. Check to see which posts have the most comments, shares, or engagement. Once you’ve identified winning content, outline how you can improve upon it and make it better, but most importantly, make sure you can make it your own and unique to your audience and brand.
Generating blog post ideas that convert to more traffic and sales is just the first step in capturing the audience’s attention. You still need a comprehensive strategy for branding UX, UI, and how to scale. Want to talk to the team at Digital Nomad Designs about your content ideas? Book a complimentary call here for questions and to discuss your project further.