Websites were once a novelty for businesses to have but now dominate the Internet to the tune of 1.7 billion. That’s a lot of online companies, outlets, and blogs all vying for attention. You may already know you need the help of website development services Austin to navigate your digital path, but with scores of companies and experts complaining to be the best, how do you know where to start? Before you pick your team, ask these questions before taking the next steps with Austin’s website development services.
Is My Business Unique?
It’s time for some honesty. Ask yourself if your online business or digital presence is different from your competitor’s. Or does your website look the same as everyone else’s and bury your brand messaging and unique selling proposition (USP)? You need an intuitive, user-friendly website that develops your branding and clarifies your messaging. Website development services Austin helps align your website with your business, goals, and brand to help you stand out and compete in your niche.
Do I Have Enough Online Traffic that Sticks Around?
We’ve never heard anyone say they have plenty of online traffic and don’t need more eyes on their site. You need a consistent, reliable SEO strategy designed to make an impact, but you also need a reason for your customers to stay and shop or turn into a lead. If your audience is bouncing right off your site, it could be your user experience (UX) and interface. When customers can’t figure out what to do on your site or what your business is really about, you need a more engaging and intuitive interface.
Beyond more leads or sales conversions, Google also notices if your traffic bounces off your site within seconds. Your page ranking experiences a negative impact when people come to your site and immediately leave. You may need a more simplified or streamlined design to help keep customers browsing.
What’s Going On with My Site Speed?
The design of your website and how well consumers navigate it isn’t the only thing impacting your Google ranking. Studies show that 53% of mobile website visitors will leave if a webpage doesn’t load within three seconds! Slow site speed also increases the bounce rate and negatively affects your Google ranking.
With only seconds to spare, you have limited time to make a good first impression with customers. Unfortunately, there are many factors at play regarding sluggish site speed. Your website’s theme, size of your images, plugins, apps, hosting, website platform, and many other issues could be slowing down your site and compromising your profitability. If you’re not sure how to optimize your speed for both desktop and mobile, you need website development services Austin for help.
Does My Website Look Good on Mobile?
Mobile surfing and online shopping isn’t the future of the digital age; it’s already here. Mobile commerce is predicted to grow by 68% by 2022 and become a primary online traffic and shopping source. Failing to optimize for mobile causes your business to look dated and negatively impacts your first impression. You lose the sale if customers don’t think you’re a legitimate online store or business due to an unprofessional website.
Most platforms like Shopify and WordPress already come with ready-to-go, mobile-optimized templates that are ready to go so you can start selling immediately. That’s good news for DIY online entrepreneurs who are eager to get up and running quickly. However, there’s more to eCommerce and online business than opening your digital doors and welcoming customers. To attract, retain, and convert customers shopping on your site, you still need the right eCommerce store UX design, images, SEO, plugins, apps, and A/B testing.
Website Development Services Austin
Websites are more than a digital brochure for your business; they are the cornerstone of your business. From first impressions to converting the next sale, a professional-looking website helps your business turn into a well-designed, high-converting sales machine. Digital Nomad Designs is here to help. We integrate web design and development, SEO services, and other digital marketing solutions.
Ready to build a powerhouse online presence that converts? Book a free consultation with Digital Nomad Designs to learn more.