WordPress and Shopify make it easy to set up a website and launch it the same day with done-for-you templates. However, without a strategy in place, you’ll end up with a website that feels flat and uninspired. Unfortunately, that set-it and forget-it mentality doesn’t work when it comes to business building. Research shows that 75% of the people who visit your website will rate your credibility based on web design. If you want to compete and grow your business, you need the help of a website development agency Austin. Here’s what to expect and how an experienced team can uplevel your business.

Design Your Website or Ecommerce Business

Web design is more than a fantastic-looking layout; it also takes into consideration the UX and UI, or User Experience and User Interface. UX focuses on how intuitive and engaging your website is to navigate and the consumer’s overall experience. UI encompasses the elements that enable someone to interact with your website, like buttons and drop-down menus. The big difference between the two is that UX determines the visitor’s overall takeaway of your site and how satisfied they are with the experience. 

So is UX and UI really that big of a deal? Yes! Research shows that 88% of online shoppers won’t return to a website after having a bad user experience, and 70% of online businesses that fail suffer from poor usability. The good news s rock-solid UX and UI is within reach with an experienced website development agency Austin.

SEO Set-Up and Strategy

Many online businesses, ecommerce stores, and websites fail due to a lack of organic search. SEO isn’t complicated but does require a specific strategy, ongoing testing, and consistency. An experienced SEO specialist should focus on organically improving your website ranking through keyword research, backlinking, and other efforts, including strategically creating new assets and pages. Apps and plugins can also help your SEO efforts but still requires their own strategy to include the correct metadata, alt image data, and social signals. 

Keep in mind that not every website development agency Austin focus on quality keywords. It’s easy to rank for a keyword no one is searching for or ones that businesses aren’t competing over. It’s more challenging to rank for keywords that matter to your business and lead to more conversions. Read more about how effective SEO works here: Xtreme Heaters SEO Case Study: Taking a Seasonal Product with Little Traffic to #1 In Google. 

Ongoing Maintenance

Unless you have time to run your business and take on the time-consuming duties of your website, you need the help of a website development agency Austin. We take the hassle of ongoing website maintenance, SEO updates, content strategy, content marketing, and more to free up your time and resources. While you focus on growing your business, we work as your behind-the-scenes website team to ensure your online presence offers a seamless experience. 

Study Your Analytics

A good website development agency Austin earns results for their clients. It’s not enough to come up with strategies and hope for the best; your developer should also study your online analytics to see what’s working and what’s not. Google Analytics is one place to start, but platforms like Shopify also have their own tools to validate your results. Studying up on your analytics is also the best way to A/B test campaigns, plugins, apps, and design elements to improve the user experience and your conversions.

Website Development Agency Austin

Websites are more than a digital brochure for your business; they are the cornerstone of your business. A professional-looking website helps your business turn into a well-designed, high-converting sales machine from first impressions to converting the next sale. Digital Nomad Designs is here to help. We integrate web design and development, SEO services, and other digital marketing solutions.

Ready to build a powerhouse online presence that converts? Book a free consultation with Digital Nomad Designs to learn more.