Website design trends rapidly evolve, and keeping up can feel like a second job. The good news is we did the work for you. Here’s a look at some of the latest trends for 2021, from emerging technologies to a more realistic approach to minimalism.
Use Product Features as Design Elements
Whether you run an ecommerce shop or want to show off your service business, try adding product features into your website design. The trend is a powerful opportunity to engage potential customers right away. They get to see your best-selling or prized products and immediately formulate a first impression on what you sell and how they might benefit from it.
Of course, a little goes a long way. Filling your homepage with nothing but product photos and features quickly overwhelm your visitors and fracture their focus. Focus on keeping your site easy to navigate and with a streamlined, simple design to guide your audience to the sales and conversions you’re looking for.
Headless Website Design Trends in 2021
Headless website design and development is trending in 2021. As a business owner, this type of website development is all about convenience, streamlined delivery, and a faster and more efficient way to build your website. It ultimately puts you ahead of your competitors and saves you time and resources in the long run. The technology also helps deliver a cohesive content experience for your users. Learn more about headless website development here.
We’ve all seen our share of flat design and over-the-top moving graphics. “Neumorphism” is gaining traction and the idea of minimalist realism. So what does all of this mean? Website design that adopts a minimalist approach with a cohesive, realistic element is trending. It gives your customers a sense that they can reach out and touch your products or services. The design is simple but still feels tangible and sparks an instantly relatable feeling.
Interactive experiences engage your audience and keep them on your website before they have time to react. Whether you’re showcasing a virtual training app or clickable blocks, an interactive website converts, look to Apple as a leader in website design and interactive experiences. They adopt a minimalist design with clickable blocks that helps explain features and interactive movement.
Videos as Design Experience
Video is trending as both a content marketing tool and one of the best website design trends. According to HubSpot, 87% of video marketers say that video has increased traffic to their website, and 80% say videos have directly increased their sales.
Using videos in your blog and product descriptions can also help boost your SEO. But take it a step further. Incorporate more video directly into your website design to hook customers the moment they land on your site.
UI and UX
User Interface (UI) and User Experience (UX) techniques have already surfaced among website design trends but will only become more prevalent and a non-negotiable in 2021. Both UI and UX help users navigate your website quickly and increase their satisfaction in using your site and their time on a site. UI and UX can be as simple as making sure buttons are easy to navigate and change color when you click, so customers know their action was received.
However, you can also incorporate more UI and UX directly into your website design to enhance the experience. Want to know more? Learn more about the difference between UI and UX to improve your website.
The latest trends in website design are all about a more realistic, minimalist, and user-friendly experience. You can work on the strategy on your own or reach out to an expert team to help. Not sure which website design trends are suitable for your ecommerce or service business? Contact Digital Nomad Designs to learn more about our web design, SEO services, and other digital marketing solutions.