If you want to build a thriving ecommerce business, you need a Shopify UX Designer who understands how the User Experience impacts your success. From higher conversions to creating value, here’s why you need a designer that delivers on value.
1) Increase Your Conversions
If you’re struggling to see more revenue in your business, the issue could be your UX. Studies show that 73% of consumers point to UX as an essential factor in their purchasing decisions, only falling behind price and product quality. A Shopify UX Designer is skilled in creating an intuitive and satisfying user experience from start to finish. The results could lead to higher conversions and profit potential.
2) Save Valuable Time
Hiring a Shopify UX Designer puts more money in your wallet and saves valuable time. Instead of spending your time tweaking your website, a designer understands how to maximize your online store and create the best user experience possible. After all, you probably didn’t launch an ecommerce business to spend time building and maintaining a website. Focus on thriving in the areas you do best and outsource the rest for a more profitable, efficient business model.
3) Enhance Your Ecommerce SEO
Many ecommerce owners consider SEO as using targeted keywords to generate traffic, but there’s more to it than creating copy that converts. SEO is really about creating quality traffic by offering incredible value. Whether it’s your layout, copy, products, design, bounce rate, or customer experience, you need to offer a reason for your audience to keep coming back for more.
Good SEO also increases traffic, making it a non-negotiable for your online business. When it comes to ecommerce, social media and word-of-mouth are limited in what they can provide. Research shows that 68% of online experiences begin with a search engine.
A good Shopify UX Designer also understands that everything from the layout to copy needs to work together. Think of your website as a moving, breathing asset. Every aspect needs to work together seamlessly to satisfy the audience and spark action.
4) Increase Customer Loyalty
A satisfying website experience quickly builds loyalty and overall engagement. Research shows that 52% of users are less likely to engage with your company after a poor user experience. Here are a few ways UX can help improve loyalty and will lead to better conversions:
- Better check-out process
- Intuitive layout for simple navigation
- Easy-to-read product descriptions
- More efficient shopping process
The goal is to make the online shopping experience so easy and rewarding that customers come back for more and spread the word. Research shows that 88% of consumers say it takes three or more purchases to build brand loyalty. Give them a reason to keep buying from your online store, and you’ll gain customers for the long haul.
5) Raise Brand Awareness
Branding is more than choosing the right colors and graphics for your ecommerce store. Although those aspects are valuable to the look and feel of your website, the User Experience is also a crucial aspect of your branding. A consistent, cohesive brand that’s easy to navigate and recognize is all built from UX. Hire a designer who understands that it’s not just aesthetics but how your visuals work together to provide the best experience possible for your customers.
6) Get Exclusive Shopify Insights
UX techniques will vary depending on the platform you’re using to run your online store. To make the most of Shopify, you need a Shopify UX Designer that understands the platform inside and out. Digital Nomad Designs is part of the exclusive Shopify Partners Program that offers insider information, previews of upcoming features, and partner support to quickly resolve questions and issues. Read more about our Shopify website services here.
Hire a Shopify UX Designer
The User Experience is both a visual and conceptual approach to website building and requires the right direction to see success. Make sure your designer is a pro at everything from layout to navigation and everything in between. Ready to hire a Shopify UX Designer for your project? Book a call with us today!