It’s that time of year again where we’re ready to channel our inner Shopify expert and snag a share of the sales. The holiday season is upon us, and your ecommerce store is ready for an influx of sales. But how much is at stake? Deloitte predicts e-commerce holiday retail sales will grow between 25% to 35% from November through January 2020, reaching $182 billion to $196 billion in total.
In order to compete with the big players, make sure your Shopify store stands out from the rest. From phenomenal gift guides to the right types of promos, here’s how to make a splash this season and position yourself as a Shopify expert.
1. Create a Gift Guide
Tis the season for holiday gift guides. Help your customers decide what to buy with customized, thoughtful guides. Make sure the product photos are phenomenal with catchy copy that keeps them engaged. Here are a few gift guide ideas to consider:
- Gifts for A Boyfriend/Husband
- Gifts for a Girlfriend/Wife
- Gifts for Mom
- Gifts for Dad
- Gifts for Family Member or Close Friend
- Gifts for Pets
A Shopify expert will remind you never to let a potential sale to go waste. You can also cross-sell items between your gift guides to drum up more interest in your other products.
2. Gamify Your Discounts Like a Shopify Expert
Turn your Shopify store into a gaming experience with Shopify apps like Gamify – Game Maker. You can build a game of your own in under an hour using pre-made templates.
Customers click and play and ultimately help keep them on your site to boost your sales. Or try the Wheelify Spin app where customers spin to win a sales discount upon trying to exit your store without buying.
3. Set-up Live Chat
Live chat isn’t just a nice option to have, it’s what 79% of consumers prefer due to their instant responses. Live chat with a personal touch keeps customers engaged through the shopping process. Come prepared ready to make recommendations, cross-sell items, and get to know more about your customers. Follow-up with a personalized email to blow them away with your customized service.
4. Create Compelling Content
Creating great content isn’t a new strategy or just for a Shopify expert. However, it’s far too easy to focus on products and your ecommerce design and forget about the rest. The good news is you can customize your content to fit your strengths. There’s no need to launch a blog if your real love is video and YouTube. Or, if you’re laser sharp at making DIY guides fun and interesting, you can launch an email series that walks your audience through a tutorial on how to best use your products.
5. Launch an Unbelievable Promotion
There’s nothing that unique about a holiday sale, especially during Black Friday and Cyber Monday. To really stand out, you need an unbelievable promo that no one can get enough of. Cards Against Humanity turned holiday promos on its head with 99% off diamonds, toys, and flash sales every 10-minutes. They even gave away a $20 bill for $0.20.
You may not be able to offer such an insane promotion, but you can still stand-out. Offer unbelievable value with your products, like a free coaching session or limited time product giveaway. Or partner with a like-minded Shopify store to create a giveaway bundle that drums up buzz on social media and beyond.
Now that you’ve got a promotional strategy in place for your Shopify store this holiday season make sure you drum up year-round traffic that converts. Want to talk to a Shopify expert at Digital Nomad Designs about your product and SEO goals? Book a free call here for questions or to discuss one of our SEO case studies.