You Get Tons of Traffic But Few Conversions
Once you get traffic, it’s common to experience lackluster sales. Why? The answer could point to the layout of your site and how user-friendly it is. Ask yourself if your product photos and descriptions are engaging and informative enough.
It’s also important to look at what’s going on once customers get to your site. Your analytics and tools can tell you where they’re spending the most time and when they’re leaving. You may discover the check-out process isn’t intuitive enough to close the sale.
Your Load Time is Slow, and You Don’t Know Why
Research shows the first five seconds of load time has the most significant impact on conversion rates. Website conversions will drop an average of 4.42% with each additional second of load time.
The question is, why is your site lagging? Some platforms like Shopify have their own servers that are fast and top-notch. If you’re still experiencing slow load time, it could be your plugins, photos, or your website template.
A Shopify Plus Designer Agency San Diego can figure out what’s going on with all your moving pieces and make recommendations to speed up your ecommerce site.
You Can’t Seem to Get All Your Plugins Working
Shopify has thousands of plugins to choose from, and WordPress has over 50,000 ready to go. Some plugins are invaluable and can convert abandoned shopping carts and help with customer service.
However, plugins can also disrupt your theme and not always play nicely with each other. It can be tricky to figure out what’s going on with your plugins without an expert eye to figure out how they impact your site.
You Don’t Know What to Do with Your Analytics
Let’s be honest. We have more data than we possibly know what to do with. Sure, we can look at our traffic and figure out which sources paid off and what to focus on. But what about analytics that is looking at your conversions, ads, sales funnel, audience demographics, products, bounce rate, cross-sells, and upsells?
Analytics are powerful tools, but you need to know how to interpret and A/B test it. The more you can leverage your analytics, the more you can sell your audience what they want.
Your Concept of Good Design is “The More the Better”
Sometimes more really is better, but not when it comes to ecommerce site design. Consumers need white space to navigate effortlessly and find what they’re looking for.
An intuitive layout is also a must. You can still get creative with photos, product descriptions, and your marketing campaigns. But when it comes to site design, less is definitely more.
The other issue with ecommerce website design is keeping up with best practices and trends. You can figure it out on your own, or you can leave it up to Shopify Plus Designer Agency San Diego to do the hard work for you.
You’re Struggling to Nail Down UX and UI
People may use terms like UX and UI interchangeably, but there are significant differences. Together, they integrate for a satisfying customer journey that enhances your conversions. You can read more about the differences between UX and UI here.
You’re Spending All Your Time Working In Your Business Instead of On It
How many hours a day, a week, and a month are you spending on your business? If you’re devoting hundreds of hours trying to get your site to convert and work seamlessly, you need help.
Spend that time working on nurturing customer relationships, marketing, and product development, and leave your Shopify site to the experts. (Pro tip: We obsess over your site, so you don’t have to).
Ready to explore Shopify Plus Designer Agency San Diego to turn your website into a high-converting sales tool? Contact Digital Nomad Designs to learn more about our web design, SEO services, and other digital marketing solutions.