If you’re struggling to get your Shopify store off the ground and scale, you’re not alone. Studies found that 90% of ecommerce businesses fail within the first 120 days. The issues may range from a poor niche or product choice that fails to convert to sales. In other cases, Shopify store owners simply don’t know what to do once they launch their ecommerce presence. This is where Shopify Marketing Experts San Diego can help refocus your efforts of building the successful ecommerce empire you’ve always wanted.
1) What Are Shopify Marketing Experts San Diego?
Shopify makes it super easy to launch your store in minutes using free templates. But then what? You’ll need more than just a web presence to start converting sales. This is where Shopify experts step in. They have in-depth experience on the platform from UX design to plugins. Your Shopify marketing experts San Diego understand how the design, layout, and content contribute to the customer experience to earn more conversions.
Apps and plugins are also an integral part of getting your Shopify store running efficiently. Fortunately, Shopify hosts over 2,400 apps on its platform. But understanding which to incorporate into your site is overwhelming. And ecommerce entrepreneurs quickly discover that some apps don’t play nicely together or slow down your Shopify store and increase your load time. An experienced Shopify agency understands which apps to choose, how they impact your business, and how they work together to improve your conversions.
2) Why You Need UX and UI for Your Shopify Store
If you’re not measuring and testing your UX, or the User Experience flow, you’re leaving significant revenue on the table. Industry research shows that a well-designed user interface could raise your website’s conversion rate by up to 200%. Imagine what you could do with 200% more revenue from investing back into your ecommerce store to giving yourself a bigger salary.
UX works differently than UI. UI focuses on the visual components of your site and can help elevate your online branding. Shopify Marketing Experts San Diego combine the UX and UI experience to give your conversions a boost while attracting and retaining more customers.
3) Take a Holistic View of Your Online Store
Your Shopify agency should do more than design your site and add some products to it. Work with an agency like Digital Nomad Designs to work on all of the moving pieces of your store for a cohesive experience. Your Shopify marketing experts San Diego should also offer options for:
- Branding strategy
- Mobile responsiveness
- Domain transfer and set-up
- Email marketing integration
- Conversation strategy recommendations
- Social and sharing integration
- Training for you to take over adding posts and pages
The goal is to get the expert help you need while empowering you to see the big picture and execute on your Shopify store with confidence.
4) Analyze and Test
Shopify comes with robust Analytics that can glean some serious insights about your store, where your customers are coming from, and what they’re doing on your site. You may have already figured out how to access all that data, but then what? What you do next is what matters to the growth of your business. You need a Shopify expert who can study your analytics, implement changes, test the results, and develop a plan based on data, not just a feeling.
5) Scale and Grow
Shopify experts are adept at helping launch and establish your ecommerce presence. but they also need to know how to scale and consistently grow your business for success. Whether it’s an SEO plan of action or overhaul of your design, a Shopify design agency is your go-to for next steps.
6) Ecommerce and Shopify Is Their Life
Experts are usually experts because they’ve obsessively learned the ins and outs of their industry. Your job is to run your Shopify store. Our job is to know ecommerce platforms like Shopify inside and out to help you scale. When you work with a team focused on ecommerce, they understand the trends, what works, what doesn’t, and how to test and scale your success.
Want more conversions? Read more about how Digital Nomad Designs improved and optimized our ecommerce clients’ Add to Cart Button.
Hire Shopify Marketing Experts San Diego
Ready to get up and running on Shopify and turn your website into a high-converting sales tool? Contact Digital Nomad Designs to learn more about our web design, SEO services, and other digital marketing solutions.