There’s so much focus on finding the right niche, finding your target audience, and choosing the right products or services that people often overlook a crucial element to running a business: SEO. Whether you sell products online or have a website for your service business, you can’t rely on word-of-mouth to launch, scale, and grow your business. You also need Google to pay attention to your online business and show it to targeted buyers. Instead of waiting for months for Google to rank keywords that may not even accurately represent your business, turn to SEO services Austin to uplevel your results.
SEO Services Austin
SEO, or search engine optimization, focuses on getting your business the online exposure it deserves. Whether you’re a Shopify store or a service provider, SEO is crucial to attract and convert your target audience. You could start a business blog or work on the copy yourself, but you will probably get wildly inconsistent results. A high-quality keyword is almost always highly competitive to rank for. You need a strategy, alternative keywords, search intent, competitor research, and above all else, consistency in your efforts.
There’s something else about SEO services Austin many pros won’t tell you. It needs to integrate with your entire online presence and marketing strategy. Digital Nomad Designs offers a combination of web development, SEO, copywriting, marketing strategy, and back-end maintenance while practicing the latest digital marketing trends. We’re also experts on the Shopify and WordPress platforms.
Is SEO Too Hard?
No! Many business owners give up on SEO before they ever get started because it takes time to see results. It’s also common for someone with a website to assume blogging once in a while or updating their website is enough to rank on Google, and it’s not. You need a detailed strategy that includes reducing your bounce rate, a quality user experience (UX), mobile-friendliness, and the proper keyword integration.
“What if I have a seasonal business?” SEO can be a powerful lead generation strategy even with a seasonal business. We took a seasonal product with little traffic to #1 in Google to gain more visibility, increase traffic and convert more sales. Read the SEO case study here.
Does SEO Really Help That Much?
Absolutely! Research shows that SEO drives 1,000%+ more traffic than organic social media, and 49% of those polled use Google to discover or find a new item or product. If your business thrives by word-of-mouth or you have an astronomical social media following, you may be okay without a serious SEO push. But if you want a steady stream of organic search and incoming leads, you need to focus on SEO that gets results.
Not All SEO is Created Equally
Be wary of SEO Austin services that guarantee a #1 keyword ranking on Google. For starters, no one can guarantee that type of result because Google’s algorithm is constantly changing to improve the user experience. It’s also likely those SEO companies are ranking for obscure keywords that only vaguely relate to your business and do not attract a qualified audience and conversions.
Another issue is the bounce rate. You can get a massive influx of traffic from questionable methods provided by fly-by-night companies. However, the traffic is not targeted and will probably bounce off your site as soon as they get there. A high bounce rate discourages Google from favorably ranking your site because it sees that customers are not getting what they were looking for. A reputable SEO company in Austin focuses on search intent, what your competitors are doing, best practices, targeted traffic, and a consistent strategy to earn long-term results.
Although digital marketing takes time to scale, it’s also not that mysterious. You just need a solid partnership with a SEO Services Austin company that understands your unique challenges and is willing to put in the work to bring your online traffic roadmap to life. Want to talk to the team at Digital Nomad Designs about your product and marketing goals? Book a free call here to discuss your project.