Forged Fitness’ online store was completely overhauled with a strategic migration from WordPress/WooCommerce to Shopify, creating a more streamlined and scalable eCommerce experience. Our team led a full UX redesign to improve product discovery, simplify navigation, and increase conversions. Custom development ensured the new Shopify build aligned with their brand and operational needs.
We also integrated Klaviyo for advanced email marketing, implemented an ADA accessibility app to enhance compliance and usability, and carefully executed SEO redirects and metadata optimization to preserve rankings during the transition. The result is a powerful, conversion-focused Shopify platform that supports Forged Fitness Equipment’s continued growth in the fitness industry.
