If you’re growing or scaling an online business, you already know it takes some serious marketing savvy and persistence to see results. The total amount of websites in the world is a staggering 1.95 billion! The good news is that not all of those sites are online businesses or your competitors. However, the fact remains that the digital space is saturated and needs a serious strategy to stand-out. You can go it alone and face the learning curve of online business and marketing. Or you can work with an online Marketing Specialist San Diego with a proven track record for success and getting their clients results.
Not sure how it all works? Whether you’re new to the online business world or struggling to grow, here’s how online marketing can help.
Create Conversion-Optimized Design
Not all website design is created equally. It’s easy to find free WordPress and Shopify templates to get your website off the ground. If you already have a solid customer base ready to buy, and only need an online presence, a template may be enough to get started.
But if you want to grow your online business and your revenue, you need conversion-optimized design. The goal is to create a clean, intuitive interface that is attractive to customers while guiding them on a journey to buy your products. You’ll end up missing out on sales if potential customers show up, can’t find what they want, and struggle with the distracting design.
Focus on the User Experience
The User Experience, or UX, is an integral part of the design and marketing process. Your customers want to show up, quickly navigate your products and services, and experience a stress-free and rewarding shopping process. UX is a must and not just a nice-to-have element. Studies show that 88% of online shoppers say they wouldn’t return to a website after having a bad user experience.
Leave a Lasting Impression
How your customers perceive your website and remember it afterward is an integral part of online marketing. But your design or log isn’t all there is to branding. It should consistently leave a lasting and consistent impression across all platforms. From package design to social media templates, an online marketing specialist San Diego creates a winning branding strategy to help you stand out and be remembered.
Nail Your Content Marketing
There are so many facets to online marketing, including social media and implementing the right design strategy. But content marketing is a powerful, effective, and long-lasting way to attract and convert your ideal audience again and again. Content marketing focuses on creating, publishing, and distributing content for a specific audience. Your content marketing could range from video tutorials to blog posts that incorporate valuable information for your potential customers. User guides, helpful tips, and resources that focus on offering value are cornerstones of content marketing.
Execute a Winning SEO Campaign
Quality content marketing and SEO go hand-in-hand. SEO, or search engine optimization, helps improve your site to gain organic traffic. You want people to Google keywords relevant to your online business and find your products and services. However, it takes time and effort, and an SEO strategy to earn Google’s attention. Everything from quality content marketing to lightning-fast site speed and a rock-solid user interface all impact your SEO. An online marketing specialist San Diego should have deep knowledge of the SEO space with a proven track record for earning results.
Drive Qualified Traffic
There’s something many online marketing specialists San Diego won’t tell you. You may easily earn qualified traffic through ads and social media posts, but it’s not necessarily qualified leads. You may be getting traffic that’s lukewarm on your products and services. Or you may end up with traffic that isn’t interested in your business at all and leaves within seconds. Quickly clicking off your site increases your bounce rate or time on your site and will drag down your ranking on Google.
Test and Analyze
An online marketing specialist San Diego should obsessively focus on your results. Success requires testing and analyzing marketing efforts and making changes accordingly.
Nailing down your online marketing just scratches the surface of growing a successful business. You still need a comprehensive strategy for branding UX, UI, and how to scale. Want to talk to the team at Digital Nomad Designs about your content ideas? Book a complimentary call here for questions and to discuss your project further.