When you’ve scaled up your business for years, it’s challenging to take a step back and look at your website with a critical eye. But first impressions can make or break your business. Studies show that 94% of first impressions of your business or website design related. Without a rock-solid strategy, user-friendliness, and easy navigation, your audience will look elsewhere. Now what? Headless website marketing experts Austin can help give your site a refresh while using best practices for a flawless and functional site.
Here’s where headless website development comes in. This emerging technology increases the time to build and make changes to your website or ecommerce store. It’s efficient, easier to manage, and offers a seamless UX whether someone is using their laptop, tablet, or smartphone.
What Are Headless Website Marketing Experts Austin?
According to Shopify, “Headless commerce separates your backend infrastructure from your frontend customer touch points so that you can build new selling opportunities anywhere—all managed from a central location.” In other words, your backend and frontend are “decoupled” from one another.
Headless website marketing experts Austin is an expert in building your site with this latest technology. Content is created through RESTful APIs to turn your online presence into a reality.
Use Your Own Tech Stack with Headless Technology
A tech stack includes all the tools and resources a developer uses to design a new website. There are hundreds of ways to code a website, tools, templates, plugins, and apps available, and is part of the beauty of headless technology. You can still use the tech stack you love working in a while, integrating the efficiency of headless technology.
Quickly Publish Content Updates
Traditional content management systems haven’t evolved much over the decades. They’re often slow to make changes and take time to render everything. But a headless CMS doesn’t have to deal with rendering and leaves that up to other parts of your technology stacks. Think of the “head” of headless technology as to where your content ends up, like your Shopify store. The “body” is where all of the content is stored. This separation makes it easier than ever to work quickly and efficiently.
Take Advantage of OmniChannel Selling
Today’s digital world is about so much more than surfing the web from a laptop. Business owners need to focus on omnichannel selling through multiple devices and channels. With the help of headless technology, you save time and free up resources to run your business the way you want.
Omni-channel ecommerce is ultimately focused on providing a seamless customer experience. Whether your customers are shopping from your smartphone or a laptop, the selling experience looks and feels the same. But instead of manually making updates on multiple publishing channels, headless web design for Shopify allows you to do everything from one central location. Work with headless website marketing experts Austin at Digital Nomad Designs to learn more.
Increase Site Speed
You probably already know search engines love sites with fast load times, but customers will also stick around longer when your pages load quickly. Rapid site speed ultimately converts more sales. Instead of weighing down your website with too many apps, relying on headless technology delivers your content faster.
Is Headless Development Safe to Use?
As long as you use a reputable website developer, headless web design is safe and beneficial to use. You need an IT team and designers who understand how the technology works, and more importantly, how to implement the best security measures possible. Without proper security and safety in place, your website can be compromised and put your customers at risk.
Ready to Work with a Headless Marketing Specialist Austin?
Creating a reliable and user-friendly website is just the first step in capturing the audience’s attention. You still need a comprehensive strategy for branding UX, UI, and how to scale. Want to talk to the team at Digital Nomad Designs about your content ideas and how headless design could help? Book a complimentary call here for questions and to discuss your project further.