Just a decade ago, building a professional website from scratch took some serious resources and time commitment. Despite the rapid technological advances, a CMS lags, and the content and backend are all tied together. This coupling makes it challenging to make significant changes to your website or move to a new platform.
Instead of building a website with old-school technology, look to headless technology instead. A headless website expert Austin works with clients’ visions to take your site from concept to publication. The technology behind headless technology also simplifies creating and managing your digital content and presence no matter what device your audience uses. Want to try it for yourself? Here’s what to know first.
CMS vs. Headless Website Technology
Headless technology is what it sounds like. It eliminates the need for the “head” portion and leaves the back end de-coupled from the content. A traditional CMS stores and presents all of the content elements you see, like images and text. Everything is managed in one place, making it hard to use the content again because it was tied together with the website code.
Today we have digital storefronts, apps, mobile sites, and new interfaces, yet CMS has primarily stayed the same. A CMS organizes your content like a web page, perfect if all you need is a static website, which everyone views from a laptop or desktop. But it doesn’t leave you as much flexibility for mobile-friendliness, digital displays, storefronts, or new technology.
Here’s where headless website architecture comes in. It serves to de-couple your content to the backend of your website. It enables you to publish across multiple channels and devices. Your content is free from the CMS and instead exists in the cloud, where your team or clients can access it.
Why Is It Called Headless Website Development?
When your website’s “head” or front-end is separated from the “body” or backend, you have a headless website. This separation also eliminates the need to constantly work in tandem with team members or communicate content changes. Instead, you can quickly make content changes separate from your CMS. Of course, business owners are limited on time and resources. Instead, you can hire a headless website expert Austin to optimize the technology to turn your vision into a reality.
Can You Use Your Own Tech Stack?
Some website designers may be hesitant to use headless website technology because they’re fluent in their own tech stack and have perfected their craft. A tech stack is “a group of technology-based tools that help businesses to operate effectively and enable sales and service teams to provide an optimal customer experience.”
Fortunately, you can bring along whatever tech stack you want with headless technology and still work cohesively as a team. Website developers use headless technology to their advantage and focus on their zone of genius within their favorite tech stack. Headless website expert Austin also frees up more time and resources to focus on SEO, marketing, and the user experience.
Increase Your Site Speed with Headless Technology
If your website is already sluggish, it could be a savvy move to switch to headless technology and improve your site speed. Site speed is good for the customer experience. Just as important, Google will prioritize sites with shorter load times because customers stick around longer. Suddenly your bounce rate has improved, your site speed is faster, and your organic reach often improves.
Ready to Work with a Headless Website Expert Austin?
The best technology for your website should prove efficient, fast, and help with your conversions and organic reach. But even with a reliable and user-friendly website is just the first step in capturing the audience’s attention. You still need a comprehensive strategy for branding UX, UI, and how to scale. Want to talk to the team at Digital Nomad Designs about your content ideas and how headless design could help? Book a complimentary call here for questions and to discuss your project further.