The stress of building and scaling an ecommerce store is a familiar worry for online entrepreneurs. At some point, you’ll find you’ve outgrown the native capabilities of your site and need more flexibility. But how do you make the transition without losing everything you’ve built? Headless web design for Shopify could be the answer.
The technology quickly streamlines your website development and manages everything from one location. Headless technology makes it easier to manage your store and offers a cohesive, user-friendly experience for your audience. Here’s how it works.
What is Headless Web Design for Shopify?
According to Shopify, “Headless commerce separates your backend infrastructure from your front-end customer touchpoints so that you can build new selling opportunities anywhere—all managed from a central location.” In other words, your backend and frontend are “decoupled” from one another.
Headless website development dramatically simplifies and speeds up the process of creating and launching your website. Content is created through RESTful APIs to turn your online presence into a reality.
Use Your Own Tech Stack for Your Ecommerce Store
If you already know some coding or are working with a developer, headless web design for Shopify offers some flexibility. You can come into your project using your own tech stack. What’s that? According to HubSpot, “a group of technology-based tools that help businesses to operate effectively, market efficiently, and enable sales and service teams to provide an optimal customer experience.”
The latest headless technology allows you to use your favorite tech stack to use the tools of your choice. Your developer may decide to use Shopify’s technology to build the majority of your ecommerce store. Then the development team can use headless web design technology to customize your site and add the functionality you want.
Quickly Publish Content Updates
Headless website development makes content updates lightning-fast and easy to navigate. You can use your existing content management system to publish to any of your storefronts instantly. Traditional content management systems are also slower to edit and render. However, headless CMS doesn’t have to deal with any rendering and leaves that up to other parts of your technology stacks. Think of the “head” of headless technology as to where your content ends up, like your Shopify store. The “body” is where all of the content is stored.
Take Advantage of OmniChannel Selling
Omni-channel ecommerce is ultimately focused on providing a seamless customer experience. Whether your customers are shopping from your smartphone or a laptop, the selling experience looks and feels the same. But instead of manually making updates on multiple publishing channels, headless web design for Shopify allows you to do everything from one central location.
Headless technology also isn’t tied down to just one track, like a website. You can use the technology to manage apps or multiple websites. It saves you time, makes the process more efficient, and focuses on running your ecommerce store.
Increase Site Speed
Research shows that the stronger and faster your site speed, the better your sales. Instead of weighing down your website with too many Shopify apps, going headless delivers your content faster. It won’t compromise your site speed and keeps your ecommerce shop running smoothly.
Take a Collaborative Approach to Website Development
One of the benefits of using headless web design for Shopify is the collaborative aspect. When all of your design and content is stored in a central location, collaborating is easier than ever. Your tech team can work from different places and around the world with real-time functionality.
Is Headless Development Safe to Use?
As long as you use a reputable website developer, headless web design for Shopify is safe and beneficial to use. You need an IT team and designers who understand how the technology works, and more importantly, how to implement the best security measures possible. Without proper security and safety in place, your website can be compromised and put your customers at risk.
Ready to Try Headless Web Design for Shopify for Yourself?
Creating a reliable and user-friendly website is just the first step in capturing the audience’s attention. You still need a comprehensive strategy for branding UX, UI, and how to scale. Want to talk to the team at Digital Nomad Designs about your content ideas and how headless design could help? Book a complimentary call here for questions and to discuss your project further.