Google analytics and Shopify stores

Free SEO auditing San Diego can dramatically uplevel your traffic and conversion rates with the right approach. Free optimization tools only tell part of your SEO story and how it’s impacting your search results.

In addition to an audit, you need an expert to evaluate your website and look at everything from site speed to keyword and search intent. Here’s what to know about an SEO audit and how to get started.

What Is an SEO Audit?

An SEO audit evaluates your website and determines how it will appear in search engines. You might also hear the term SERPs or search engine results pages. Either way, an SEO audit is concerned about optimizing your search potential. It’s true you can figure out your page rank with free tools, but it doesn’t tell you much about why you’re lagging in traffic or sales or how exactly you’re crushing the competition with some pages but not others.

Determine the Efficiency of Your Website

Part of the SEO audit is determining what your website is doing well. From alt text in your photos to lightning-fast load time, your website could already be working well in some areas. The goal is to uncover where your site’s strengths are and how to improve upon them.

Determine the Technical Issues

Technical issues are just part of the journey when you run an ecommerce store or online brand. You may be able to see when a graphic is broken or a link isn’t working but can’t always see more subtle issues. A free SEO auditing San Diego can also take a closer look at your site. You’ll end up with a clearer idea of how the search engines view your website, from too many banners to lagging load time on specific pages or promotions.

See What Your Competition is Up To

Free SEO Auditing San Diego also researches how your competition performs. You can get deeper insights into what type of keywords they’re ranking for and what they’re doing well. It’s also an excellent way to determine how you can set yourself apart from the competition. 

Determine Your Mobile Friendliness

If your online presence isn’t optimized for mobile, you’re turning away customers and leaving money on the table. Research shows that nearly 2 billion people made purchases from a mobile device in 2019, with about 95% of shoppers researching their device before an n in-store or an online checkout. 

The good news is most templates and platforms like WordPress and Shopify are optimized for mobile. However, there can still be issues with your images and content that diminishes the customer journey.

Check Your Site Content

The old saying content is king has endured for a reason. Without optimized content, your SEO strategy will suffer. You need keyword-rich articles, pages, headlines, and friendly graphics to entice visitors to stick around. However, there’s more work to do than writing engaging articles.

Your site content also includes factors like images, their alt text, titles, and load time. Your meta descriptions are also an integral part of your SEO. Your site content also isn’t a set it and forget it process. A good SEO strategy requires regularly updating your content, researching keywords, considering search intent, and testing your process and results. 

Determine What Kind of SEO Strategy You Need 

Free SEO auditing San Diego will also help uncover the type of SEO strategy you need. A website with a robust technical foundation may not need much help with site speed and behind-the-scenes tweaks. However, you may need a content overhaul with a strategy to convert visitors to specific items and services you’re offering.

Remember that a free SEO auditing San Diego service provides valuable information. However, you still need a way to execute your plan to see results. Contact the Digital Nomad Design team to learn more about our web design, SEO services, and other digital marketing solutions.

Want to learn more about our results? Read the local case study: Competing with SEO Pros and Reaching #1 in Google.