If you’re ready to crush your ecommerce goals, you need an expert Shopify specialist to help you get there. Studies show that Shopify stores grew 201.53% between March 2020 and January 2022, making it easier than ever to launch, scale, and grow your own ecommerce store. But with so much competition, you need an expert to help you stand out and command your own corner of the market.

What Is an Expert Shopify Specialist?

 Free to use under the Unsplash License Graphic designer working on a Macbook laptop using a trackpad, color charts and markers - expert Shopify specialist - digital nomad designs.jpgAnyone can call themselves an expert Shopify specialist, but you should only hire an experienced professional or team with proven results and are part of the Shopify Partner Program. Experts in the official Partner Program are third-party agencies and freelancers who offer services for ecommerce store owners.

Shopify Partners receive access to training courses, exclusive resources, and in-depth documentation to offer the most value possible to their clients. Whether you need help with marketing sales, store setup, development, troubleshooting, content writing, SEO, or all of the above, an expert can help you get there.

Can You Build and Run a Shopify Store Yourself?

Yes. Anyone comfortable using online tools can build and run their own Shopify store. With free templates, plugins, apps, and other tools, Shopify makes it easy to get up and running quickly. However, using the same generic templates as everyone else and relying on basic tools will only take your online store so far.

Instead, an expert Shopify specialist customizes and builds out your store to meet your needs and align with your long-term goals. Beyond getting your store off the ground, a Shopify expert also saves you time and resources. You can spend hours building out your own store and hoping you understand the interface, then dedicate ongoing time to maintain and grow your online presence. Or you can hire a Shopify team to act as a behind-the-scenes arm of your business and quickly scale to hit your revenue goals faster than going it alone.  

What Should You Look for in a Shopify Expert?

You already enjoy peace of mind that your Shopify expert is bringing you in-depth, specialized skills to help grow your business. But beyond knowledge and expertise, you should also look for a well-versed team in UX and UI. UX, or the User Experience, is all about the overall look and feel of your online business and how your audience navigates through the customer journey. UI, or the User Interface, is similar but is more about creating an intuitive, aesthetically pleasing online experience that helps improve the overall customer experience.

Beyond a fantastic-looking website design that’s easy to access, you also need to consider whether or not your ecommerce store is mobile-friendly with lightning-fast site speed and a straightforward checkout process. UX and UI should work together seamlessly to improve how customers perceive and experience your online store. Every element of your online presence should make it easy and rewarding for your audience to enhance conversions and revenue.

Does Your Shopify Store Need SEO?

Google Search console data - expert Shopify specialist - digital nomad designsThe good news is SEO online stores already have SEO features baked into their templates to help you make the most of your content. You end up with a strong sitemap continuously updating itself and relying on best practices to help you reach your goals. But the native features of Shopify alone aren’t enough to scale and rank in Google, at least not quickly.

Your expert Shopify specialist should have working knowledge of bounce rates, improving site speeds, the best plugins and apps, and content marketing best practices. Creating careful product descriptions, videos, case studies, or blog posts can all help improve your SEO and gain more traction in Google.

The goal is to improve your organic website traffic to attract more customers. Research shows 92.6% of global traffic comes from Google searches, images, and maps. Relying on social media or word-of-mouth alone won’t command the impressive gains you’re looking for.

Hire an Expert Shopify Specialist

Are you ready to take the next steps and crush your ecommerce goal? Digital Nomad Designs are expert Shopify specialists who obsess over all things ecommerce. Whether it’s SEO, shop management, content creation, or A/B testing, our goal is to optimize the user experience and improve the conversion rate continuously. Ready to launch or grow your online store? Book a call with us today.