Are you struggling to keep customers engaged and sticking around? If you lack consumer loyalty, engagement marketing could help. The strategy connects and engages customers through creative content. With consumers seeing up to 3,000 messages a day and remember about four, companies need to stand out.
Most people think social media is the way to engage audiences, but in reality, it just scratches the surface of what’s possible. While your competitors are obsessing over their Instagram Stories, here’s how to master your engagement marketing strategies.
Tell a Story
Successful storytelling is more than entertainment; it’s also a way to influence and build trust with your customers. Storytelling is also an art that requires figuring out who your audience is and what types of messages resonate with them. The more you define who you’re targeting with your engagement marketing efforts, the more personal it becomes.
For example, if you sell second-hand outdoor gear, tell a story about your adventures and how creating an affordable way to purchase the items you need is a way to give back. Allowing yourself to get vulnerable and infuse some emotion is also a way to engage and connect with your audience on a deeper level.
Quiz Your Customers
If you’re looking to snag more leads and conversions, try interactive quizzes. It’s fun for customers and also gives you more insight into your audiences. Online quizzes can be personality-type tests, surveys, polls, questions, answers, or something funny. Giving customers a chance to win a giveaway or coupon code is also a way to increase engagement.
Create a Video Series
Creating more videos in your engagement marketing is a powerful way to earn more clicks and conversions. Studies show that viewers retain 95% of messages when watching a video compared to 10% when reading the same message in the text.
In today’s marketing landscape, standing out using video is more challenging than it was just a few years ago. Keep your video feeling fresh and innovative by creating a series. Shoot footage of what goes on behind the scenes at your company. Explainer videos, interviews with your customers, or fun footage of your life is also a way to engage your audience.
Build a Community
One of the most effective ways to use engagement marketing is by building a community. Launching a Facebook Group just scratches the surface of what’s possible. Try taking your most valuable content to Patreon and charge a nominal fee for premium VIP access.
Remember, a community also doesn’t have to be online. Scrapbooking or craft classes, beer brewing meet-ups, and hiking groups are all ways to build a community that people want to join. Planning retreats and in-person workshops are also a fun way to meet your customers and let them see who is behind the business.
Launch a Virtual Summit
A virtual summit is an innovative way to showcase industry experts, thought leaders, customers, and influencers in one place. Choose a topic that offers irresistible value to your audience that involves your products and services. For example, if you sell services for cannabis entrepreneurs, give them access to information on the legalities and best practices on how to market to the public.
Focus on UX and UI
Many business owners overlook how essential the User Experience (UX) and User Interface (UI) is for your website and engagement marketing. The two user-focused design strategies provide a rewarding experience for consumers browsing your site. Everything from site navigation to color and the intuitiveness of your design can determine how long a customer will engage and click through your site.
Big brands won’t necessarily win out when you treat your customers like people. Customers are more likely to buy from those they like and trust. Show them you’re human by responding to their requests without a sales script, defensive attitude, or guard up. Show your customers you care by picking up the phone when they call, being personable, and exercising kindness and compassion. Show them you’re trustworthy and deserve their business.
Keep it Personal
Big brands have mastered the art of personalized marketing, like showing you movies and shows you would like on Netflix. Amazon also offers products you are likely to buy. Their efforts in engagement marketing are paying off.
Studies show that 80% of respondents want personalization from retailers. With tools like ConvertKit, SalesForce, and Kajabi, nothing is stopping you from segmenting your audience into like-minded groups.
Separate your email list into customers who love specific products or who have expressed similar concerns. Once you’ve created groups for your audience, you can market to them on a personal level by appealing to their challenges and preferences. Personalized marketing can also be about cross-selling similar products your customers enjoy.
Engagement Marketing: Next Steps
Ready to create an engagement marketing strategy that converts with your website? Talk to the team at Digital Nomad Designs about your content ideas and how headless design could help? Book a complimentary call here for questions and to discuss your project further.