Running and growing an online business or ecommerce store keeps entrepreneurs busy with SEO, market research, customer requests, A/B testing, and more. You can’t automate everything in your business, but there are ways to simplify them with digital tools that impact your time and resources. Here’s a look at where to focus your digital tool strategy in your business.
SEO is the cornerstone of building a thriving online business. Over 50% of marketers say keyword rankings and organic traffic are the top ways they measure the success of their SEO strategies. Performing keyword research and search intent starts with a quality digital tool like Ahrefs or SEM Rush. However, if you’re brand new to SEO, you can also leverage user-friendly digital tools like Yoast for WordPress or SEO Manager for Shopify. Partnering with an experienced digital marketing agency like Digital Nomad Designs is also effective in growing traffic.
Want to know more? Read more here: SEO Case Study: Taking a Seasonal Product with Little Traffic to #1 In Google.
If you want to launch and grow an ecommerce business, you need the right platform designed to attract and convert customers. Shopify is among the best digital tools out there for ecommerce sellers with drag-and-drop website builders, marketing tools, and project management tools. If you’re selling on Amazon, using JungleScout is a good option to locate high-demand products and research keywords to optimize your listings. Etsy is also a game changer for crafters and anyone looking to sell handmade goods or offer B2B products to sellers.
Once you’ve settled on the right ecommerce platform, make sure you have a strategy to save abandoned shopping carts. Research shows that the average cart abandonment rate is 69.82%. Despite the grim statistic, you can rescue your carts and improve your conversions with Rivo or Recart FB Messenger Marketing apps.
Social media attracts new customers and keeps your business on the top of mind for your current following. The number of US social commerce buyers grew to 80.1 million in 2020 and is anticipated to increase to 96.1 million in 2022. Don’t miss the opportunity to stay social with digital tools like Planoly or HootSuite that keep your social media posts, stories, and campaigns organized. Pre-schedule your content in a batch and keep your social media channels updated for weeks at a time. Shopify apps like Outfy also automate your social media with product posts, instant product posts, product videos, collages, GIFs, and more.
Using Google and Shopify Analytics isn’t the sexiest part of online business building but is necessary to monitor your growth. You can quickly make changes and scale your results when you can see what’s working and what’s not. Monitor everything from your traffic acquisition to your conversion rates. You’ll get an idea of where customers are coming from and what they’re doing once they’re on your site. If you find your traffic is high, but your conversions are low, you may have an issue with your User Experience (UX) or User Interface (UI).
Email marketing provides impressive ROI for your online business. According to Constant Contact, for every $1 you spend on email marketing, you can expect an average return of $36! Although email marketing has become sophisticated with complex funnels and designs, you can get started by simply keeping in touch with your customers to alert them to sales and new products. A cost-effective email management program like MailChimp or ConvertKit offers a low barrier to entry. Or you can use a digital tool like Shopify Email for pre-made templates, tracking, and other resources without leaving the platform.
Running an online business or ecommerce store is a ton of work, especially when you’re a solopreneur. Stay organized and top of all of the precious minutes of the day with project management digital tools to streamline your business. Trello and Asana help keep your tasks organized and help you stay on top of what any team members are doing. Many digital tools, like Monday.com, also integrate with Shopify to help automate your business and simplify your project management strategy.
There are thousands of digital tools to choose from to launch, grow, scale, and simplify your online business. Instead of starting your roadmap from scratch, work with an agency that obsesses over all things online and ecommerce business to help you succeed. Book a free call here to discuss your project and take the next steps towards success.