Steer clear of an agency that has no real plan for SEO other than a few blog posts. What is their keyword research strategy? What analytic tools do they use to measure their efforts?
Request Digital Marketing Case Studies
There’s an easy way to see how a San Diego performs. Ask about their track record. SEO case studies can shed light on what their process is like, what types of results they received, and the types of deliverables given.
See an example of a case study in action: Competing with SEO Pros and Reaching #1 in Google (Local SEO Case Study.
Clarify the Marketing Deliverables
Your project needs deliverables and timeframes to stick to your goals. Each marketing deliverable should also have a plan and purpose to help elevate the service or offering behind your website. Ask about what types of assets will be offered, including:
- Logo and other branding assets
- Website delivery
- SEO content strategy
- Keyword backlinks
Inquire About Ongoing Maintenance
Your website will need periodic maintenance and updates to keep up with the changing digital landscape and Google algorithm changes. This is true regardless of how well-built your website is or how incredible your marketing strategy is. Plugins, website themes, pop-ups, apps, and platforms are regularly updated and create maintenance needs for your website. It’s also good practice to continuously A/B test your marketing. Instead of doing it yourself, ask about a package for ongoing tweaks and maintenance to get the service you need.
Make It Personal
There’s no question that digital marketing companies San Diego should offer quality, professional service. But your business is your life’s work. You want your agency to understand how personal it is to you and takes the care and attention to nurture it. Ask if your agency takes phone calls, offers periodic check-ins, and what types of due diligence they provide to make sure your online business is always up and running.
At the end of the day, you want digital marketing companies San Diego that gets results while acting in the best interest of your business. Are you ready to discuss your marketing goals? Contact Digital Nomad Designs to learn more about our web design, SEO services, and other digital marketing solutions.