If you’re struggling to market your online business or website, you’re not alone. Research shows at least 50% of companies find it challenging to create an effective digital marketing strategy. But trying to market without a roadmap is similar to launching a business without a clear plan or product offering in place. If you’re not sure where to start, working with a digital marketing agency may be the best solution for you.
Digital marketing agencies are an investment but provide more value than most businesses realize. Here are a few reasons working with the pros can help skyrocket your business.
1) Focus on Your Zone of Genius
Unless your zone of genius is, in fact, marketing, you should leave it to a digital marketing agency. You get to focus on the area you know best and grow your business the way you want. Surveys show that small business owners and an additional employee will spend an average of 20-hours per week on marketing. That’s 20-hours you could allocate towards product development, hiring, sales, or customer service.
2) Save Money on Digital Marketing
It may sound counter-intuitive to consider how much money you’ll save working with a digital marketing agency. Instead of hiring someone in-house to tackle your marketing, you’ll save with a marketing agency in the long run. You’re also likely to get better results by having a dedicated agency working for your business instead of an employee who likely wears many hats.
Remember to factor in the profit potential of working with a professional digital marketing agency. When you achieve tangible and measurable results, it’s easier to forecast your sales and scale your revenue.
3) Stay On Top of Relevant Trends
Digital marketing changes so rapidly it’s a full-time job just keeping on top of the trends. Less than a decade ago, mobile and video were just emerging as best practices in marketing. Today, YouTube is the second largest search engine behind Google. We’re also seeing new technology entering the web development space, like headless website development. It’s also essential to remember that marketing isn’t just about attracting people to your business; it’s also about keeping them there. Business owners also need to focus on UI and UX as part of their overall marketing and conversion strategy.
4) Scale Your Marketing Services
There’s no need to devour every aspect of marketing before you get a clear idea of what your business needs. Digital Nomad Designs offers comprehensive website audits to get a clear understanding of your needs. An audit makes it easier to scale your marketing services from the ground up. You may need some help with design, UX, and UI. Once your website is working efficiently, adding on SEO and conversion strategies can help attract more organic search and sales for your business.
5) Your Business Gets Access to the Best Tools
When you’re new to the world of marketing, professional tools aren’t exactly known for their affordability and intuitiveness. But digital marketing agencies eat, sleep, and breathe all things marketing and the latest technology and software available. Your business benefits from those resources, whether your digital marketing team is measuring ROI on a recent marketing strategy or setting up a drip campaign for your email list.
6) Get Measurable Results
Digital marketing agency services only go so far. You also need a tangle return on your investment (ROI). Our team provides analytic reports and feedback on what’s working in your marketing strategy. Want to see an example of effective marketing in action? Read our digital marketing case study on taking a seasonal product with little organic traffic to #1 in Google.
Next Steps: Working with a Digital Marketing Agency?
Although digital marketing takes time to scale, it’s also not as opaque and mysterious as it seems. You just need a solid partnership with a digital marketing agency that understands your unique challenges and is willing to put in the work to bring your online traffic roadmap to life. Want to talk to the team at Digital Nomad Designs about your product and marketing goals? Book a free call here to discuss your project.