How to Choose a Digital Marketing Agency San Diego

Are you looking for a digital marketing agency San Diego? There are dozens of agencies you can choose from, but not all deliver on service, attention, and detail that you’re looking for. Not sure how to get started and what to expect? Here’s what to look for and how to find the best fit for you.

Look for a Niche Expert

Some marketing agencies offer generalized services for any industry. You could end up with a marketing expert who has only worked on one-page squeeze pages for financial clients. Unless this is the service you’re looking for, pick a marketing agency with a more expert niche.

If you run an ecommerce store, choose a digital marketing agency with the experience to match. After all, building out a website and your Shopify store will look vastly different from a brick and mortar shop taking their presence online.

Study Their Portfolio

A digital marketing agency San Diego should have an impressive portfolio representing their very best work. Pay attention to the branding aspect of the site, its user-friendliness, and how professional it looks. It’s better to look at a smaller portfolio with gorgeous examples than an expansive portfolio with lackluster examples.

Ask About SEO Services 

Influencer marketing may be trending, but organic search will always be a powerful tool. According to Think With Google, 49% of shoppers say they use Google to discover or find a new item or product.

Marketing your website requires some SEO know-how. Ask your digital marketing agency how they plan to build quality do-follow backlinks, off-site SEO, and examples of the results they’ve achieved. They should have a firm idea of how long it will take to see some traction online and have a plan of action to get there.

Steer clear of an agency that has no real plan for SEO other than a few blog posts. What is their keyword research strategy? What analytic tools do they use to measure their efforts?

Request Case Studies

A reputable digital marketing agency San Diego should already have a track record for success. SEO case studies shed light on what your agency’s process is like, what types of results they received, and the types of deliverables given.

See an example of a case study in action: Competing with SEO Pros and Reaching #1 in Google (Local SEO Case Study.

Get Deliverables

Your project needs deliverables and timeframes to stick to your goals. Each marketing deliverable should also have a plan and purpose to help elevate the service or offering behind your website. Ask about what types of assets will be offered, including:

  • Logo and other branding assets
  • Website delivery
  • SEO content strategy
  • Keyword backlinks
  • Reporting
Inquire About Ongoing Maintenance

Regardless of how well-built your website is, it will need periodic and ongoing maintenance. Plugins, website themes, pop-ups, apps, and platforms are regularly updated and create maintenance needs for your website. It’s also good practice to continuously A/B test your marketing. Instead of doing it yourself, ask about a package for ongoing tweaks and maintenance to get the service you need.

Make It Personal

There’s no question that digital marketing agency San Diego should offer quality, professional service. But your business is your life’s work. You want your agency to understand how personal it is to you and takes the care and attention to nurture it. Ask if your agency takes phone calls, offers periodic check-ins, and what types of due diligence they provide to make sure your online business is always up and running.

At the end of the day, you want a digital marketing agency San Diego that gets results while acting in the best interest of your business. Are you ready to discuss your marketing goals? Contact Digital Nomad Designs to learn more about our web design, SEO services, and other digital marketing solutions.