Steer clear of an agency that has no real plan for SEO other than a few blog posts. What is their keyword research strategy? What analytic tools do they use to measure their efforts?
Request Case Studies
A reputable digital marketing agency San Diego should already have a track record for success. SEO case studies shed light on what your agency’s process is like, what types of results they received, and the types of deliverables given.
See an example of a case study in action: Competing with SEO Pros and Reaching #1 in Google (Local SEO Case Study.
Your project needs deliverables and timeframes to stick to your goals. Each marketing deliverable should also have a plan and purpose to help elevate the service or offering behind your website. Ask about what types of assets will be offered, including:
- Logo and other branding assets
- Website delivery
- SEO content strategy
- Keyword backlinks
Inquire About Ongoing Maintenance
Regardless of how well-built your website is, it will need periodic and ongoing maintenance. Plugins, website themes, pop-ups, apps, and platforms are regularly updated and create maintenance needs for your website. It’s also good practice to continuously A/B test your marketing. Instead of doing it yourself, ask about a package for ongoing tweaks and maintenance to get the service you need.
Make It Personal
There’s no question that digital marketing agency San Diego should offer quality, professional service. But your business is your life’s work. You want your agency to understand how personal it is to you and takes the care and attention to nurture it. Ask if your agency takes phone calls, offers periodic check-ins, and what types of due diligence they provide to make sure your online business is always up and running.
At the end of the day, you want a digital marketing agency San Diego that gets results while acting in the best interest of your business. Are you ready to discuss your marketing goals? Contact Digital Nomad Designs to learn more about our web design, SEO services, and other digital marketing solutions.