Have you ever stopped by a business website to browse their ecommerce products or book a service but left before you got started? Us too. When you build a business website, it’s all about the customers and what they want to see. It turns out they don’t want to see a mess they can’t easily navigate. Studies show that 38% of people will stop interacting with a poorly designed site.
The easy part is deciding you want to build a spectacular website that attracts and converts customers, which may be part of the problem. When the digital world is your oyster, there are so many choices you end up suffering from analysis paralysis. You end up questioning every decision because there are so many to choose from. As a team that has designed hundreds of Shopify and WordPress websites, here’s what to do to escape analysis paralysis.
Solve a Customers’ Problem
When you built your business, you identified a problem to solve for your customer. The same approach goes when you build a business website. Whether you want to sell novelty socks to keep customers’ feet warm while inspiring their wardrobe or offer a deep cleaning service that kills germs and bacteria, you’re solving a problem. Your website should reflect the problem you’re solving with compelling visuals and copy that directs your customers’ attention to what you offer and how you can help.
Focus on the User Experience
The user experience focuses on how a person interacts with your website or product. It should go without saying the user experience should be easy and rewarding. Don’t make customers jump through hoops to buy your products or services, because they’re unlikely to stick around. The user experience can also point to how intuitive it is for someone to navigate through your site, read your copy, understand your visuals, and feel empowered to take the next steps.
Get Inspired by Your Competitors
There’s a reason your competitors are already successful; they figured out how to deliver a great product or service that keeps people coming back for more. Get inspired by what they’re doing on their business website, from branding to execution. However, the goal is not to mimic or copy when you build a business website from scratch. Customers notice and won’t see your business as legitimate when you’re a generic version of an established player. Instead, focus on what your competitors do well and what they don’t, and seek to improve the latter.
Execute Your Branding
Getting your branding right is an integral part of the process when you build a business website. However, it can also be one of the most challenging aspects to execute. Branding encompasses everything your company does, from the colors you use on your website to your logo. Small touches, like your fonts and how you establish the subtle personality of your business website, also count. Whether you choose to hire a pro or try to DIY your own branding when you build a business website, you need a style guide and branding kit, custom graphics, and branded photography to get started.
Your website isn’t just a place for customers to learn about your business and get in touch; it’s a place to develop yourself as a leader in your industry. Offer an incredible amount of value through blog posts, descriptive product copy, DIY video tutorials, case studies, and a Q&A section to help your customers find what they need quickly and easily. You’ll end up with a loyal audience who shares your content and spreads the word about your business.
Keep It Simple
When it comes to building a business website, less is more. Too many colors, fonts, graphics, and CTAs (call to action) are confusing and overwhelming. Customers have their choice of ecommerce stores and services to spend money on. They’re less likely to stick around a confusing website with too much going on than finding a website that gives them what they need without the obstacles.
Call in the Pros
Crushing analysis paralysis when you build a business website is about taking action. Get started by focusing on your customer and making your site as intuitive as possible to navigate. Just remember the journey isn’t over once you hit ‘Publish’ on your website. You still need an SEO strategy and A/B testing to keep your audience growing. Do you want to do a deep dive into your website and talk through your design ideas for a business hat converts? Talk to the team at Digital Nomad Designs about improving your content, SEO, UX, and UI to attract and retain a more targeted audience. Book a free call here to discuss your project.