The user experience (UX) is how a person feels when interacting with a system such as a website, app, software, or any human and device interaction. The user experience is crucial to having a successful business. Here are 4 reasons why you should obsess over the user experience.
Create A Positive User Experience
For a user to have a good experience with your website, it needs to be easy, smooth, and enjoyable for the user. The goal of UX design is to create a website with the user in mind. At Digital Nomad Designs, we do exactly that. Our UX designers focus on understanding the users, so they can create a positive user experience to resonate with them.
One influential expert in UX design created the 7 aspects of the user experience. Since its inception, it’s been used to teach students and designers to understand the user experience. The 7 aspects of the user experience as created by Peter Morville are (in no particular order):
- Useful
- Useable
- Findable
- Credible
- Desirable
- Accessible
- Valuable
If your website has these 7 aspects, then you’ll have a good user experience. And a good UX means a successful business.
The Effects of A Positive User Experience
Increase Sales
If your website is confusing and hard to navigate, a user won’t stay on the site long meaning you won’t get a sale. But with a good UX designer, that could easily change. Your website could load quicker and have clear calls to action to capture the user’s attention. One study found that a better user experience design could boost conversion rates up to 400%!
Your UX could also be causing an increase in abandonment rates if it’s a poor experience. One site found that if a website takes over 3 seconds to load visitors will abandon the site and 80% of them won’t return. You’re losing easy money! But if you have a positive UX, more people will engage with your website and company. The effect is a boost in sales and revenue.
Looking to increase sales? Contact us!
Increase Loyalty
If your website, brand, or product gives a user a good and positive experience, then they’re more likely to return. 88% of online consumers are less likely to return to a site after a bad experience. But if you provide a positive user experience, you’re making your user’s life easier and they’ll want to return. Or even better, share their experience with their friends and family. So not only does UX increases your brand loyalty, but also sales.
An additional benefit is it works for existing and new customers. Because an effective UX can bring in new customers. A website that’s easy to use, aesthetically pleasing, and has intuitive features will make for a good UX. And a good UX creates trust with customers, new or existing.
Want to increase loyalty in your new and existing customers? Contact us!
Rank Higher in Search Engines
If you have a good user experience with your website, it means you’ll rank higher in search engines. That’s because a lot of it links to SEO (search engine optimization). The same tools that help create a positive UX are also the same ones to boost your SEO.
Google has metrics that indicate a good UX will increase the website’s ranking. SEO and UX actions that can improve your search engine ranking are:
- Fast page speed
- Optimizing images so they load quickly
- Adding backlinks to increase credibility
- Adding keywords to the page/content to make it clear what the topic is about
- Accessible on desktop, tablet, and mobile
- Published high-quality content
- Use a mix of images and infographics in text
- Format your webpage with various font sizes, typography, color text, bold font, etc. to make it readable
Ready to rank higher on Google? Book a call today!
Reduce Costs
If you invest in creating a good website with a positive user experience, then you won’t have costly issues with developing or fixing bugs. If you choose the right UX designer who’s creating your website with the user in mind, then they’re already anticipating what future problems could occur and implementing solutions. Also, when it’s done right the first time, you won’t need to keep communicating with the UX designer to make changes. It will help decrease development time and development costs, so you can launch quicker and cheaper. One site found that UX when done right can reduce the development time by about 20% less.
In fact, investing in UX now will provide a positive return on investment. Research has shown that the return on investment can be as high as 301%! Because a good website that creates a positive UX will increase sales and the loyalty your customers have towards you.
At Digital Nomad Designs, whether it’s a Shopify or WordPress site, we design with the user experience in mind. Even if you already have an existing website, we can help improve and grow the reach of your website. Book a call today!
